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Cecilia Ardström new CFO of Länsförsäkringar AB 
2011-11-07 
Cecilia Ardström has been appointed the new Chief Financial Officer and Head of Länsförsäkringar AB’s Asset Management Unit.

Cecilia is currently the Head of Group Treasury of the Tele2 Group and will take up her new position on March 1, 2012.

“Cecilia’s first task will be to further develop our asset management business and create the requisite conditions for meeting continuous changes in the business environment,” says Sten Dunér, President of Länsförsäkringar AB. “We have implemented many changes and new requirements are constantly being imposed on our business activities and products. Naturally, the ultimate goal is that the work led by Cecilia will, in the long term, result in improved returns and an enhanced product mix for our customers.”

“I am extremely gratified to have received this position of trust and my task of bringing about a long-term and strategic change to the operations,” says Cecilia Ardström. “Asset management is a team effort where efficient processes and participation throughout the organisation are required to create a long-term approach. Also, continuous development and ongoing improvements are key elements in a market that increasingly acts on the basis of daily events.”

Cecilia will take office on March 1, 2012. She will become a member of Länsförsäkringar AB’s Group Management Team. To safeguard the role and responsibilities of asset management, Cecilia will be proposed as a member of the Boards of Directors of the Group’s fund companies.

Business card for Cecilia Ardström

Born: 1965.

Family: One son.

Lives: Terrace house in Saltsjöbaden, just outside Stockholm.

Interests: Physical activities depending on the season: jogging, skiing, going to the gym. Home renovating and maintenance, wine and cooking, sewing and reading.

Previous experience: Head of Asset Management at Folksam, Manager Financial Consulting at KPMG Bohlins.

Current experience: Head of Group Treasury, Tele 2, Board assignments at Swedish Export Credit Corporation (SEK), AP7 and Tryggstiftelsen (Deputy Board Member of SEB Trygg Liv Gamla).

New position: CFO of Länsförsäkringar AB on March 1, 2012.

For further information please contact:

Sten Dunér, President Länsförsäkringar AB, +46 8 588 400 00.

 

Cecilia Ardström, appointed Chief Financial Officer, +46 70 426 46 90.

 

Länsförsäkringar Press Contact, + 46 8 588 418 50.

 

 

 

The Länsförsäkringar Alliance comprises 23 local and customer-owned regional insurance companies and the jointly owned Länsförsäkringar AB. Customers are provided with a complete offering of banking and insurance services through their local, regional insurance companies. We offer animal and crop insurance through Agria Djurförsäkring and total solutions for reliable mortgage transactions are offered through Länsförsäkringar Fastighetsförmedling.

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